DENVER PRODUCT PHOTOGRAPHY- reBLEND

Product photography is everywhere now. You see posts and advertisements on social media daily. What photos stand out to you the most and make you stop scrolling? Product photography should be bright, unique and tell the story of your product and your company's vision. Lifestyle product photography helps create an emotional connection with the customer by using the product in a natural setting. This is what we did for the local Denver company reBLEND.

reBLEND creates frozen smoothie pops using imperfect produce that usually would be thrown away by farmers. This helps combat the major issue of food waste.  We photographed their products at The Source Hotel in Denver and created unique lifestyle images in different settings. Below are a few tips for creating strong product photography.

1.

When photographing products, lighting is everything!! Always photograph your product in a room with a lot of indirect and even lighting. Think of a room that has large windows, but not a lot of direct sunlight and shadows coming through. You want your product to be evenly lit, especially if you have a label that needs to be visible. Don't create harsh shadows on the product. If you need to diffuse light, use a sheer white curtain or sheet over the window.

2.

Photograph in a unique environment that describes your product and company's vision. Think about where your customer will be using the product. For example, reBLEND is a portable fruit smoothie that you can take on the go. We photographed the products in a variety of different locations to show how the customer can eat it easily. Think of what makes your company stand out from the rest and bring a creative twist to your photos. 

3.

Add people to your product photos! The strongest product photos are when you show people using and interacting with your product. This creates an emotional connection between your customer and the product. They can then see themselves using the product in that setting. Always have models that feel natural in front of the camera, and make sure that fingernails are cleaned and painted with neutral colors.  If you don’t have a budget to hire models for your product photo shoot, use some of your friends that feel comfortable behind the camera. All of the models for reBLEND were friends of the owner and were happy to help support the startup company.

4.

Pose your models in a fun and natural setting. Lifestyle photography is all about documenting a person, place or thing. Make sure your product photography captures your models using your products in a fun way! Get creative and bring children to the photo shoot. Think about how you would want your product to be used on a daily basis. If you think outside the box, your product photos will stand out from all of the rest!