Why Strong Event Photography Matters!

Okay, so you’re planning a small to large event.  What’s the purpose of the event?  What impression do you want to reflect?  After all the planning and the blast attendees will have, how will you get the word out about your business? These are some of the many questions to ask when wondering if event photography matters.  The answer is YES IT DOES.  Let me explain a few reasons “Why strong event photography matters” for your business or organization.

1.    Building Your Business

As a woman business owner, I know how important it is to constantly build on what has already been created.  Showcasing your event through photography will help to continue to build your business year over year. It will help get the word out about your event to attendees and sponsors. Not having an event photographer is a huge mistake because you won’t have anything that documents the event and will help it build over time.

Event Photography of the Great American Beer Festival at the Colorado Convention Center

2.    Social Media, Social Media!

Let’s face it, we are all glued to our phones and looking for the latest and greatest happenings. Posting the event photos on Instagram, LinkedIn, and Facebook will help market your business and reflect on ALL THE FUN attendees had.  The photos can be used as a marketing tool in many ways. You can even create fun reels in Instagram with all of the event photos and share them on your stories. Make sure to tag your sponsors in them so they can share them on their pages as well.

Event photography at the Denver Film Festival.

3.    Networking

It’s a big part of keeping your business thriving. Your event photography will show attendees interacting and having them recall how useful and fun attending your event was to them. Capturing the live action at an event is key to promoting the event year over year.

Event Photography at a hotel in downtown Denver.

4.    Brand Awareness

Having photography for your event can create brand awareness with your customers. You will have photos to constantly post about the specific event with your logo, staff and personality in them. Your customers will then instantly recognize the photos whenever you post them, and will be more inclined to attend the event year over year, help sponsor the event or invite others to the event.

A social media influencer event in Denver, Colorado.

5.    Connection with the Community

Being part of a community is in our nature.  Your event photos can display your business’s connection with the community and how you are helping others. Photography can showcase diversity, inclusivity and giving back to non-profits.

Cinco de Mayo festival in downtown Denver, Colorado.

6.    Show Your Sponsorship Appreciation

Sponsors are a valuable asset to a successful event. You will want to get photos of their logos and products being used.  An event photographer can assist with projecting appreciation to the sponsors. You can share all of the photos with your sponsors after the event. The sponsors can then share the photos on their own social media and website to promote the event even further.

Photography of Ratio Beerworks beverages.