How to have repeat clients
Running a small business can be a daunting task day after day. The best strategy is to have clients that come back and give you repeat business. That way, you are not always searching for new clients. I have steadily built up my photography business over the past 10 years. I create strong relationships with all of my clients and focus on a personal customer experience. I believe this is what helps me have so many repeat clients.
The first interaction with a lead is probably the most important. A lot of my leads come from referrals. These are people I know through networking or even past clients I have worked with. I always try to either do a phone call or video call with the person to get to know them a little and hear all about their photography needs. This initial interaction feels more personal and shows the person that I am willing to give them my undivided attention before even working with them.
Whenever the lead becomes a client, I then deepen our personal connection. We have a few other meetings about the photography project and I always have open communication. I can be a creative collaborator in the project, or I can also work from a shot list that is provided.
The magic really happens on the photo shoot when we work together in person. I always try and be professional, laid back and friendly. I also am not just there to photograph, but really learn more about the brand or organization. I become part of the team and delve into the mission. This helps me create authentic photos with a lot of energy and story behind them.
After the photo shoot, I always deliver the photos in a timely manner. I explain the download process and leave the door to communication and questions open. Overall, I try and make the whole customer experience from start to finish seamless and stress free. This is how I have so many repeat clients. It is an easy decision for them to work with me again and again.
Advertising photography for Belong Designs by TruBlu Images
Creating a process for strong referrals is also key to having repeat clients. If you have a strong referral from someone, and they become a client, then it is a given they will come back and work with you. I do a lot of networking, send out email newsletters and post on social media. I do one-on-one coffee meetings and really deepen the relationships with my referral partners. All of this is so important to having repeat business.
Commercial photography for Care Point Health in Denver, Colorado.
Commercial photography for the South Adams County Water and Sanitation District
Growing a photography business isn’t just about taking beautiful photos. It is A LOT about running a business and making sure it is profitable. You spend a lot of money on your photography gear and education, so you want to make sure it is worthwhile. Doing these business tips will greatly help you in the long run. Get your name out there and start making those lasting connections!
Product photography by TruBlu Images in Denver, Colorado.